Email that earns its place in the inbox

Email that earns its place in the inbox

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How we run it

Five stages from audit to steady state.

Audit the list

Audit the list

Health, engagement and how it was collected.

Fix deliverability

Fix deliverability

Authentication and hygiene before volume goes up.

Build the flows

Build the flows

Automations first, because they run without ongoing effort.

Run campaigns

Run campaigns

A regular rhythm your audience can expect.

Review and prune

Review and prune

Keep what performs, cut what does not, remove people who have stopped listening.

How we work

Four principles behind the work.

Permission matters

We will not send to a purchased or scraped list, and we will say so if asked.

Automations before campaigns

Flows do the heavy lifting. Broadcasts are the extra.

Deliverability is the foundation

Nothing else counts if the message lands in spam.

Easy to leave

Clear unsubscribes protect the list. Hiding the exit costs you more.

Is your list working hard enough?

Tell us what you are sending now and we will tell you where the opportunity is, plainly.

Is your list working hard enough?

Tell us about your list